Buying someone jewellery is lovely in theory. In practice? You've got their personal style, metal preferences, the budget and the fear of choosing something they'll politely thank you for before never wearing it again.

Do they wear gold or silver? Do they like big earrings? Are they going to wear these, or will they live in a drawer alongside all the other very thoughtful gifts they've received?

But a thoughtful jewellery gift doesn't need to cost hundreds of pounds. And spending more doesn't automatically mean you've chosen better.

If you're looking for jewellery gifts under £100, we'd suggest starting with earrings. Here's why.

The best gifts feel personal, not necessarily expensive

Think about the gifts you've genuinely loved receiving. Chances are, they weren't always the most expensive. They were the ones that made you feel like someone had been paying attention.

Maybe your friend wears gold earrings every single day. Maybe your sister has recently started experimenting with bolder accessories. Or perhaps your partner has been talking about finding a good everyday pair.

Those little details are your starting point.

For the woman who loves a statement

You know her. She's never met an outfit that couldn't be improved with a good pair of earrings. For her, we'd go for something sculptural. An interesting silhouette that feels distinctive without relying on a passing trend.

Our Spiral Charm Earrings are a good example. The detachable charms give her the option to change the look depending on what she's wearing.

One pair, more than one way to wear them. And for someone who already has a substantial jewellery collection, versatility is always welcome.

For the woman who likes to look put together

Some women can make jeans and a plain T-shirt look like a whole outfit. Often, it's the accessories. If you're shopping for someone whose style is polished but not overly complicated, consider a statement stud. Our Swirl Studs are designed to do exactly that. Bold enough to be noticed, but easy to wear with the clothes she already owns.

They're also the kind of gift that doesn't need to wait for a birthday dinner or special event to make its debut. A regular Wednesday will do.

For the woman who gets dressed up just because

Some women don't need an occasion to wear their favourite clothes. A random Thursday is reason enough.

For the woman who loves a good evening look, consider something with presence. Our Moonlight Earrings bring exactly that kind of energy. Think a black dress, an oversized blazer or a simple outfit that needs one really good accessory.

If you have absolutely no idea what she'd like

There's no shame in admitting defeat. In fact, we'd argue it's more thoughtful to let someone choose what they genuinely want than to guess and hope for the best.

An East&Essex gift card lets her pick the silhouette, finish and style that feels right.No awkward pretending. Everybody wins.

Don't underestimate the unboxing

A gift should feel good before it's even worn. Every order comes with a reusable jewellery pouch and polishing cloth, so there's something considered about the experience from the beginning.

Add a handwritten note. Tell her why you chose the pair. Sometimes that small detail means as much as the gift itself.

A final thought

The best jewellery gift isn't necessarily the one that makes the biggest impression when the box opens. It's the one they keep wearing six months later. To work. To dinner. On holiday. To absolutely nowhere in particular. That's what we think makes a really good gift.